| Customers today need more value from their networks and services are integral to optimizing network investment. By including services as part of a complete solution early in the sales process, you are in a better position to increase your profitability and productivity, ensure end customer satisfaction and loyalty, as well as reducing the risk in deploying and supporting new and complex technologies. Here are 4 key reasons why you should position services early in a sale: Positioning services early in your customers' business planning and budget cycles ensures services are an intrinsic part of the proposal Trying to sell services at a later point in the sales cycle makes it very difficult to introduce the true value of services Capturing accurate serial numbers for support contracts at point of sale is easier than trying to track them down at a later stage Securing a services contract at point of sale ensures coverage - customers will receive timely entitlement to support
Partner benefits for selling services early in the sales process: Secures an ongoing, incremental revenue stream Opportunity to sell more products Provides competitive advantage Identifies future revenue opportunities Enables customer networks to evolve and mature Ensures end-customer satisfaction and loyalty Reduces the risk in deploying and supporting new and complex technologies
To learn more about the value of positioning services early in the sales process: Register for Cisco Services Accelerate Program - gain access to quarterly, self-paced training to enable you to position and sell Cisco Services more effectively, increase your service bookings as well as the opportunity to win prizes. Visit Cisco Services Expert Program (CSEP) - offers valuable information to help you increase profitability and customer satisfaction by increasing your service sales. The course is designed to enhance your ability to sell services and offer your customers a complete solution. |
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